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Consumer Complaint Sites Restrict Customer-to-Business Dialogue
We have been working closely with a client to develop a reactive response protocol for identifying reviews from dissatisfied customers, addressing their concerns, and delivering service corrections....
View ArticleSocial media marketing is all about changing the conversation
Are you caught up on Mad Men? In this week’s episode, the agency (Sterling Cooper Draper Pryce) deals with the fallout of losing their largest account. New clients are hesitant to hire them, because...
View ArticleAccount management basics revisited
As you may have noticed, things look a little different around here. Terralever has recently gone through rebranding, which has resulted in a new web site that I had the privilege to manage; playing...
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Customer Service in Social Media
Over the past several weeks, I have been writing about social media based on questions that I still field from the marketing community here in Denver, CO. As I mentioned in my first post about...
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